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A selection of projects spanning SEO strategy, content and writing, with measurable results where they exist and published work where they don’t.
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Category:
SEO Strategy
Mar 31, 2026
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SEO Strategy
Why I’ve stopped talking about ranking factors (and you should too)
Feb 20, 2026
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SEO Strategy
What is GEO? (And what does GEO mean in the context of AI?)
Jan 16, 2026
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SEO Strategy
Do I actually need SEO or is it the wrong solution?
Jan 8, 2026
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SEO Strategy
Google’s ‘Read more…’ SERP feature: what it reveals about snippets, intent, and clicks
Jan 5, 2026
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SEO Strategy
What is SEO in 2026?
Oct 21, 2025
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SEO Strategy
How to score high with Google’s Content Effort signal
May 27, 2025
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SEO Strategy
SEO for charities and nonprofits
May 15, 2025
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SEO Strategy
The Hitchhiker’s Guide to SEO: User Intent Phase
Mar 10, 2025
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SEO Strategy
How to start an SEO project
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