The Content Strategy Sprint: start publishing with a plan
Most businesses know they should be doing more with content. They write blogs that go nowhere, post inconsistently, and wonder why their competitors are ranking instead of them. The problem isn’t effort, it’s the absence of a clear strategy.
My Content Strategy Sprint gives you a complete, commercially-focused content roadmap in three weeks: a clear, actionable plan tied directly to what your business needs to achieve, not 40 pages of word salad or a one-size-fits-all deck.
What you get
Content & keyword audit
A rigorous review of what you’re currently publishing, what’s working, what’s wasting your time, and where the real opportunities are hiding in your niche.
Competitor content analysis
An honest assessment of what your competitors are doing better than you, and where you can outflank them with focused, well-structured content.
Six-month content roadmap
A prioritised, month-by-month publishing plan built around your commercial goals. Every topic and format justified, sequenced for maximum impact.
Content gap and keyword map
The specific topics and search terms your business should own, mapped to where your audience is in the buying journey.
Publishing and format framework
Guidance on what to publish, in what format, at what frequency, set at a realistic pace designed to your team’s capacity.
One-hour strategy walkthrough call
I take you through everything in person (or via video call), answer your questions, and make sure your team is confident about what to do next.
Who this is for
Right for you if…
- You have a website but content feels like an afterthought
- You’re publishing inconsistently and not seeing commercial results
- You’ve tried SEO content before but couldn’t tell if it was working
- You’re growing and need organic search to pull its weight
- You want a clear plan you can hand to an in-house team, a writer, or use yourself
Probably not right if…
- You’re looking for someone to write content for you (though I can help with that separately)
- You want a quick fix – good strategy takes a little time to implement properly
- You’re a publisher with an in-house editorial team already doing this work
One fixed fee
£3,500
That covers everything listed above, delivered within three weeks of our kick-off call. No day-rate guesswork, no scope creep, no invoice surprises.
For most businesses, a single well-targeted piece of content, done right, pays for this within months. A six-month roadmap of them compounds considerably further.
Why work with me
I’ve spent over 15 years working at the intersection of SEO and editorial content, most recently growing commercially-attributed content revenue by 125% year-on-year at a national publishing group.
I’m not an agency. You work directly with me, and I bring the kind of strategic thinking that agencies charge three times as much to deliver, usually through a junior account manager.
I work with global, national and regional businesses, professional services firms, and B2B companies across the South West and remotely. I understand that content strategy needs to work in the real world, with real resource constraints.
How it works
Week 1: Discovery and audit
We start with a kick-off call, then I get to work reviewing your current content, your competitors, and your keyword landscape.
Week 2: Strategy development
I build your roadmap, content gap map, and publishing framework, all tied to the commercial goals we agreed at kick-off.
Week 3: Delivery and walkthrough
You receive the full sprint deliverables, followed by a one-hour call to walk through everything and answer your questions.
Ready to give your content a direction?
If you’re tired of publishing into the void and want a strategy that’s built around what your business actually needs, let’s talk.
