Every so often, something surfaces from Google’s black box of algorithms that makes SEOs sit up straight. The recent Google leak did exactly that — and tucked away inside it was one particularly revealing signal: contentEffort. It’s a machine-learning metric that attempts to quantify how much genuine human effort went … Continue reading How to score high with Google’s Content Effort signal

The question “What is SEO?” is the one I’m asked most often by family and friends (sometimes phrased as “so what exactly is it that you do?”). In some ways, it’s really easy to answer, but dig a little deeper and it gets a bit … Continue reading What is SEO in 2025?

I have started offering a special rate for charities and other nonprofit organisations for my SEO and content services, and dedicate 0.5 days a week to local volunteer work. There are a number of reasons behind this. One is that I was recently approached by … Continue reading SEO for charities and nonprofits

“So once you know what the question actually is, you’ll know what the answer means.“ Deep Thought, The Hitchhiker’s Guide to the Galaxy (Douglas Adams) In Douglas Adams’ fabulous 𝘏𝘪𝘵𝘤𝘩𝘩𝘪𝘬𝘦𝘳’𝘴 𝘎𝘶𝘪𝘥𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘎𝘢𝘭𝘢𝘹𝘺, a race of hyper-intelligent beings builds a supercomputer named Deep Thought … Continue reading The Hitchhiker’s Guide to SEO: User Intent Phase

How do you decide whether your business needs SEO assistance? I’ve got a prompt for that. One of the problems when dealing something that is described as ‘dark arts’ is knowing whether your business needs it or not. Does your business need SEO assistance? Here … Continue reading Is your business ready for SEO help? This AI prompt will help you decide

That’s right – your decades-old brand is in serious danger of being wiped out this year. Ooh, the drama! But there is a genuine point to it. AI-generated content is flooding the internet. Google keeps moving the goalposts. Zero-click searches are back with a vengeance. … Continue reading Your online publishing brand will die in 2025 unless you do these things now!

As I’ve recently launched my SEO consultancy and the work has started coming in, I thought I’d share some insights into how I approach a new project. And to make this hard for myself, I’ve removed any SEO jargon… So here we go – this … Continue reading How to start an SEO project

Space is big. Really big. For several years, I’ve been helping brands navigate the huge, mind-boggling expanse of digital space, connecting great content with the people searching for it. But sometimes the stars align in unexpected ways and it’s time to grab your towel and … Continue reading I’m Craig, and this is how I can grow your brand