The SEO audits that I run as part of my SEO audit service are tailored to your website and business goals, so as not to waste my time and your budget!
Every website is different, and I can audit brand-new, recently migrated or decades-old websites and identify what should be prioritised to improve that site’s visibility. I can then produce an easy-to-understand report and communicate the recommendations to all relevant parties, and tie it all in to an existing business strategy or create a new online strategy for your brand.
Here is an example of the process that I will go through ahead of running an SEO audit for a medium-sized website.
Example of my SEO Audit Service
Phase 1: Baseline SEO setup
- Conduct an SEO audit to identify technical and on-page issues
- Define core keyword themes across the site (based on audience search behaviour)
- Recommend and prioritise fixes
- Ensure the site is indexable, fast, mobile-friendly, and eligible for platforms like Google News
Phase 2: Audience audit
- Identify where the business’s key audiences are active online
- Analyse the performance and potential of social and other identified channels for each audience
- Recommend tactics and formats for reaching and engaging each group more effectively
Phase 3: Content & storytelling strategy
- Review the current approach to content presentation and distribution
- Recommend a content structure and tone targeting the identified audience and social platform amplification
- Include guidance on how improved storytelling can enhance visibility in Google Discover, Google News, and Apple News, without requiring major extra workload
If this makes sense to you, connect with me and let’s build your audience together. If it doesn’t, I’ve created a jargon-free version here!
Craig Stewart 