Before working at Haynes Publishing as Marketing Manager, I was commissioned to write automotive SEO content for Haynes.com in the brand’s tone of voice, carefully balancing the needs of general users searching for advice with Haynes’ knowledgable and mechanically-minded audience. Much of this was targeting SEO keywords and search phrases identified by the Haynes.com web team. Here are some examples of the writing I produced for Haynes.com in the UK and US.
10 Tool Hacks You Can Use Today
This article contains a list of 10 helpful tool hacks: everyday tools repurposed for a specialist purpose.
Client
Haynes.com
Date
March 2018
10 ways to make your car last longer
This article contains 10 things you can do to prolong your car’s life, and save yourself a few quid along the way.
16 cars that use the VAG 1.8 20v turbo engine
This article contains 10 things you can do to prolong your car’s life, and save yourself a few quid along the way.
Top 5 best Volkswagen car designs
A look at the five VWs that top the list of best designs in the Wolfsburg company’s history.
5 best BMW car designs of all time (and why they are timeless)
A look at the five BMWs that top the list of best designs in the company’s history, and why they are so timeless.
10 best cars in movies
A look at a few of the greatest cars in movie history, staying away from specifically car-focussed movies (so no Gone in 60 Seconds, Vanishing Point or Fast and Furious cars here).
7 places to get hold of auto memorabilia
Turn your garage into a shrine to the motor car by getting hold of some vintage, retro and reproduction auto memorabilia – here’s where you should head.
8 great garage set-ups to inspire you
If your garage is drowning in clutter or a mouldy hole, take some inspiration from these stunning spaces.
Craig Stewart 