The human behind the SEO & content advice

I’m Craig Stewart – an SEO consultant and content strategist with over 20 years’ experience in journalism, marketing, and digital audience growth.

I help businesses cut through the noise, get found online, and talk to their audience in a way that makes sense (and gets results). No jargon. No fluff. Just practical advice and hands-on support.

My background

I started my career in journalism, working as a writer, sub-editor, and editor for national magazines and websites. Along the way, I developed a keen eye for what makes good content tick — not just for readers, but for search engines too.

In amongst this, I was editor of Creative Bloq, the world’s largest website for the creative industry. Here is my Creative Bloq author page, where you’ll find a list of my bylined articles.

From there, I moved into digital marketing and SEO, leading audience growth for well-known brands like Stuff, Amateur Photographer, Men’s Fitness, and Haynes Publishing. I’ve run marketing departments, built websites, designed content strategies, and even published a book (‘Car Hacks’, in case you’re curious).

I’ve also grown my own projects from the ground up – like taking a football supporters’ website from 30k to 3m pageviews per month. That was in my spare time (come on you Reds!)

Now, I use all that experience to help other businesses make sense of their content and SEO challenges.

How I work

I don’t believe in one-size-fits-all solutions or selling packages for the sake of it. I prefer to understand what’s holding your business back, then work with you to fix it.

Whether that’s through an SEO audit, content strategy, or ongoing consultancy, my approach is always:

• Straight-talking
• Practical
• Focused on results that actually matter

I’m just as happy working with SMEs and B2B companies as I am with larger brands. What matters is whether I can add value – if I can’t, I’ll tell you.

Non-work stuff!

Outside of work, I’m a trip-hop DJ, and a WSET-certified drinks specialist (fancy way of saying I know my way around a good bottle). I’m a Scot living in beautiful Somerset in England’s West Country with my family, and try to keep life balanced between work, music, and keeping up with two fabulous, energetic kids.