The human behind the SEO & content advice

I’m Craig Stewart: a writer, SEO consultant, and content strategist with over 20 years’ experience in journalism, marketing, and digital audience growth.

I help individuals and businesses get found online and talk to their audience in a way that makes sense and gets results. I try to avoid using confusing jargon, and instead aim to provide practical advice and hands-on support. As a former colleague of mine once said, “[Craig’s] a great communicator and will talk to you in plain English you can understand.”

My background

I started my career in journalism, working as a writer, sub-editor, and editor for national magazines and international websites. Along the way, I developed a keen eye for what makes for good content for readers and for search engines.

In amongst this, I was editor of Creative Bloq, the world’s largest website for the creative industry. Here is my Creative Bloq author page, where you’ll find a list of my bylined articles that haven’t yet been hijacked by another author during an SEO refresh!

After Creative Bloq, I moved into digital marketing and SEO, leading audience growth for well-known brands like Stuff, Amateur Photographer, Men’s Fitness, and Haynes Publishing. I’ve run marketing departments, built websites, designed content strategies, and even published a book (‘Car Hacks’, in case you’re curious).

I’ve also grown my own projects from the ground up, like taking a football supporters’ website from 30k to 3m pageviews per month. That was in my spare time (come on you Reds!)

Now, I use all that experience to help other businesses make sense of their content and SEO challenges.

How I work

I don’t believe in one-size-fits-all solutions or selling packages for the sake of it. I prefer to understand what’s holding you or your business back, then I work with you to fix it.

Whether that’s through an SEO audit, content strategy, or ongoing consultancy, my approach is always:

• Straight-talking
• Practical
• Focused on the results that matter most to you

I’m just as happy working with SMEs and B2B companies as I am with larger brands. What matters is whether I can add value, and if I can’t, I’ll tell you.

Non-work stuff!

Outside of work, I’m a trip-hop DJ, and a WSET-certified drinks specialist (fancy way of saying I know my way around a good bottle). I’m a Scot living in beautiful Somerset in England’s West Country with my family, and try to keep life balanced between work, music, and keeping up with two fabulous, energetic kids.